Holy Grail of Drugstore Mascaras: L’Oréal Voluminous Waterproof Mascara

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Description:Voluminous Waterproof Volume Building Mascara is uniquely formulated to resist clumping, soften and build lashes up to 4x their natural thickness. The unique maximizing formula quickly thickens and builds lashes in a single application for a full and dramatic look. The volume maximizing brush thickens lashes evenly and smoothly, leaving them soft with virtually no flakes, smudges or clumps. Clump-resistant. Fragrance-free. All-day wear. Ophthalmologist-tested and allergy-tested. Suitable for sensitive eyes and contact lens wearers.

Where to Buy:l’oreal.com, amazon.com, your local drugstore. I got mine for about $4.50 after some local in-store deals.

Cost: $7.29 MSRP or less

Color/Shade Variety: 3. Black Brown, Black, and Carbon Black. I tested out the Black.

Packaging: Solid, thin metal cap that attaches to the wand. Smooth, plastic gray base houses the product.

The Brush: Slightly oversized straight brush. It is a dense yet extremely soft fibrous brush with a tapered tip.

Promises to Do: Promises to make my lashes look up to 4x fuller, while keeping them separated, soft, flake-free, and non-clumpy.

IMG_1477First Impression: I definitely recommend gently wiping the excess product off the wand before initial application to have matching lashes that look great. The brush is very easy to maneuver and has a lot of flexibility although it’s not flimsy at all. The brush shape allowed me to get all of my lashes, even the ones on the inner corners of my eyes which are notoriously difficult to reach. The mascara seems to be initially holding my curl really well and it looks extremely natural. It looks just like my natural lashes but more plumped. It dried fast and felt more like a cream/liquid-to-powder feel as opposed to some mascaras that stay having that “wet” feeling. Does it Deliver? Yes. (But definitely wipe off excess before application.)

Not a reader? Check out my first impression video below!

Layerable? Yes. I am known for layering the coats on. I had no problem doing so with this. No flakes, major clumps or spider lashes here! However, keep in mind that this product can collect on the tips of your lashes so remove those bits before they dry.

Flaky? Not at all. I actually went rock climbing and partied the night away. Totally stayed put.

Holds Curl/Define/Volumize/Lengthen: It definitely held the curl I instilled beforehand and kept my lashes adequately defined without looking spidery. However, I noticed it failed to hold the curl after the cry test which left me a little disheartened. Even after mascara, I believe lashes should be touchable, fluttery, and light so definition plays a huge role in how “real” your lashes will look. The L’Oréal Voluminous mascara does volumize meaning it thickens each shaft of your natural lashes with polymers.

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Cry Test: Passed. :) But did lose curl though.

The Verdict: This is a great mascara that is loved by many because it actually works. It gives me a full-fanned lash effect with lashes that are thick and defined. It only holds a curl until you start shedding tears or until water’s involved so that is something to keep in mind. The brush is well-shaped and easy to maneuver although it does initially pick up too much product. It works well as a mascara because it does not clump, flake, or weigh down your lashes. To an extent, it works well as a waterproof mascara too because I didn’t experience any runs or deterioration but I prefer the formulation to not allow tears or water to release a curl. If curl is not a big factor for you, I would overlook this factor. Overall, this is a wonderful mascara that you should definitely check out.

Thank you for reading first review of the Holy Grail of Cosmetics: Drugstore Mascaras Series and for being so patient. I experienced so many delays with this latest video and post but it’s finally here. I will be seeing you all next week for the review and first impression video of Maybelline’s Great Lash Waterproof Mascara!