Holy Grail of Drugstore Mascaras: L’Oréal Voluminous Waterproof Mascara

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Description:Voluminous Waterproof Volume Building Mascara is uniquely formulated to resist clumping, soften and build lashes up to 4x their natural thickness. The unique maximizing formula quickly thickens and builds lashes in a single application for a full and dramatic look. The volume maximizing brush thickens lashes evenly and smoothly, leaving them soft with virtually no flakes, smudges or clumps. Clump-resistant. Fragrance-free. All-day wear. Ophthalmologist-tested and allergy-tested. Suitable for sensitive eyes and contact lens wearers.

Where to Buy:l’oreal.com, amazon.com, your local drugstore. I got mine for about $4.50 after some local in-store deals.

Cost: $7.29 MSRP or less

Color/Shade Variety: 3. Black Brown, Black, and Carbon Black. I tested out the Black.

Packaging: Solid, thin metal cap that attaches to the wand. Smooth, plastic gray base houses the product.

The Brush: Slightly oversized straight brush. It is a dense yet extremely soft fibrous brush with a tapered tip.

Promises to Do: Promises to make my lashes look up to 4x fuller, while keeping them separated, soft, flake-free, and non-clumpy.

IMG_1477First Impression: I definitely recommend gently wiping the excess product off the wand before initial application to have matching lashes that look great. The brush is very easy to maneuver and has a lot of flexibility although it’s not flimsy at all. The brush shape allowed me to get all of my lashes, even the ones on the inner corners of my eyes which are notoriously difficult to reach. The mascara seems to be initially holding my curl really well and it looks extremely natural. It looks just like my natural lashes but more plumped. It dried fast and felt more like a cream/liquid-to-powder feel as opposed to some mascaras that stay having that “wet” feeling. Does it Deliver? Yes. (But definitely wipe off excess before application.)

Not a reader? Check out my first impression video below!

Layerable? Yes. I am known for layering the coats on. I had no problem doing so with this. No flakes, major clumps or spider lashes here! However, keep in mind that this product can collect on the tips of your lashes so remove those bits before they dry.

Flaky? Not at all. I actually went rock climbing and partied the night away. Totally stayed put.

Holds Curl/Define/Volumize/Lengthen: It definitely held the curl I instilled beforehand and kept my lashes adequately defined without looking spidery. However, I noticed it failed to hold the curl after the cry test which left me a little disheartened. Even after mascara, I believe lashes should be touchable, fluttery, and light so definition plays a huge role in how “real” your lashes will look. The L’Oréal Voluminous mascara does volumize meaning it thickens each shaft of your natural lashes with polymers.

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Cry Test: Passed. :) But did lose curl though.

The Verdict: This is a great mascara that is loved by many because it actually works. It gives me a full-fanned lash effect with lashes that are thick and defined. It only holds a curl until you start shedding tears or until water’s involved so that is something to keep in mind. The brush is well-shaped and easy to maneuver although it does initially pick up too much product. It works well as a mascara because it does not clump, flake, or weigh down your lashes. To an extent, it works well as a waterproof mascara too because I didn’t experience any runs or deterioration but I prefer the formulation to not allow tears or water to release a curl. If curl is not a big factor for you, I would overlook this factor. Overall, this is a wonderful mascara that you should definitely check out.

Thank you for reading first review of the Holy Grail of Cosmetics: Drugstore Mascaras Series and for being so patient. I experienced so many delays with this latest video and post but it’s finally here. I will be seeing you all next week for the review and first impression video of Maybelline’s Great Lash Waterproof Mascara!

Holy Grail of Cosmetics: Drugstore Mascara Edition Coming Soon!

This is it. To all of my followers, I thank you so much for the support and love I’ve received all of these years.

It’s been FOUR years since the mega foundation review series and I’ve decided to follow up with another marathon review series called the Holy Grail of Cosmetics.

The format is going to be similar to the “On the Search for the Perfect” series but we’ll be kicking it up a notch with first impression videos, plenty of high quality photos, and even more in-depth commentary on the products themselves. For an idea of how it’s going to look, please check out my latest post on MAC lipsticks and MAC Lip pencils.


The first set of reviews will be on the best drugstore mascaras according to Today.com’s article, “6 waterproof mascaras that makeup artists buy at the drugstore.” I was able to find 4 out of the 6 listed mascaras to give them a whirl and I settled for one other alternate product to review.

The Holy Grail Mascaras Series will include the following products:

  1. L’Oréal Paris Voluminous Original Waterproof Mascara in Black
  2. Maybelline New York Great Lash Waterproof Mascara in Very Black
  3. L’Oréal Paris Voluminous Miss Manga Waterproof Mascara in Blackest Black
  4. CoverGirl Total Tease Waterproof Mascara in Very Black
  5. L’Oréal Paris Voluminous Butterfly Waterproof Mascara in Black

All of the listed mascaras will be rated and reviewed on their performance as black, waterproof mascaras that do a combination of lengthening, defining, volumizing, and curling.

At the end of this first series, I’ll be posting a very special review for my Asian readers – a how-to with beauty tips to curl those stubborn Asian lashes. Whether you’ve got short, wispy lashes or long and thick lashes, we’re going to get that beautifully-curled, wide-eyed look. I believe there are many products out there that do wonders but fail to target or cater to people of color. As an Asian American woman, it’s important for me to write more reviews and articles like this thus demarginalizing and giving a voice to more women and people of color. And regardless of your ethnicity, tune in then to pick up some tips and tricks to make your mascara look and wear better. 

The first mascara review will post this Thursday with a video! See you then!

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